Let’s face it as freelancers the biggest challenge is to find clients and market yourselves, especially in a market downturn. While you’re hustling to build up a list of clients to make sure that you can pay the bills, you should also be simultaneously working on various marketing materials to help you close deals with said clients. In order to land a job, apart from resume and cover letter, you need to sharpen your freelancer self-pitch presentation deck.
Common mistakes found in freelancer pitch
Before we dive in what we should write, here comes the 2 common mistakes you MUST avoid.
Mistake #1. All about ME.
The number one mistake that people make is focus your pitch only talking about ME. Your experience, your previous projects, your education etc. Did you ever take the time to think about what YOUR POTENTIAL CLIENT wants? What are his hopes, fears, dreams? What would the perfect candidate look like? What would the perfect candidate say? Where would he/she has worked? The “fears” part of is particularly important. We almost always focus on ourselves but rarely think what your potential client fears. How can you COMBAT that fear? How can you pick up on what their hopes and dreams are…and turn your experience into their exact desires?
Mistake #2. Just talk about how great you are, instead of showing it.
What’s more memorable of the two? “I’m well experienced in social media.” Vs. “For example, I use over 10 social media platforms regularly, including YouTube, Twitter and my own professional blog which gets over 5,000 visitors per day.” Show, don’t tell. It helps to make your pitch more memorable and persuasive.
Essential elements in your freelancer pitch
So what I should write in my freelancer pitch deck. Here are 4 essential elements:
Element #1: Show that you understand your client’s problems
You should conduct research on the job you are trying to land. In particular, focusing on understand what your client’s problems are. Not only know the problems your client have, but also the words they use to describe them. Use their words to describe their problems. And understand some potential solutions.
Element #2: Take the initiatives to solve your client’s problem.
Once you understand your client’s problems, try to come up with the list of things that you would do to solve them in the self-pitch presentation. Show them you have the experience and ability in doing so.
Element #3: List your referral / review from other clients
To boost your credibility, list your referral /review from other clients in your presentation,
Element #4: Show you uniqueness.
What are your unique selling points / skills/ services/ techniques? What are the projects you have done before? Show what you have done!
Before we look at the structure / storyboard of the freelancer pitch deck, let’s have a look at few tips to find and get work online and offline.
A few tips on how to find and get work online
- Set up a website for your freelance business. This allows prospective clients to find you and gives you some credibility. Plus, it would allow you to blog and show off your expertise. (It’s also a great place to put samples of your work and testimonials from happy clients.)
- Set up a Facebook page for your freelance business. Send requests for people to like it, and make a point of posting articles to the page that relate to what you do.
- Use Linked-in to make connections with people who might hire you. It also helps to be active in Linked-in groups that relate to your field. I’ve had quite a few inquiries come through Linked-in.
- Use sites like Upwork to find your first clients. The pay isn’t great, but (depending on what you do) you will need samples of your work to show prospects. As you gain experience, you will eventually get better-paying clients.
A few tips on how to find and get work offline
Be creative, don’t just get stuck in finding jobs online. Try some creative techniques to land local clients as well.
- Tell everyone you know that you are starting to freelance. If you are planning to be a freelance copywriter, for example, get the word out to your network. Ask for referrals from friends and families, ask if they know business owners or an individuals who would need your services.
- Contact and keep in touch with local shops and businesses you personally know. Don’t pitch your services but instead show them how you can help them in their business.
- Network with more people in your circle and make new connections, you never know who can be your next potential client.
- Keep an intent of genuinely helping business, don’t simply pitch your services to make money off them, pitch only if you know that your service would be of value to the customer. If it doesn’t help the client, simply don’t sell them.
- Offer money back guarantee. If you fail to deliver results simply return back their money. If you are so confident about your services you should also be willing to return back clients money if you don’t deliver. This not only makes your proposal solid but will also make your client’s experience stress free.
Structure of the freelancer pitch deck
So how do I structure the slides in my freelancer pitch deck that can help me land the job? Below is the overview.
Slide 1: Cover Page
This is the first impression of you. Prepare to make a great first impressions. The first 2-3 minutes are the most important. The two most important slides in the deck are the first two slides. If they are sloppily designed, boring, or unclear, you will lost your client focus right away.
Therefore, the cover slide should be able to grab the audience’s attention, sets the tone for the pitch
Slide 2: The Problem
Here’s where the storytelling starts. You should state the problem your client faces. The objective is to make it clear to your client that you know their pain point and you are capable to solve them.
Lots of people will go straight in introducing your company/product & services instead in slide 2. The more effective way is to get your client emotionally engaged with you first. Creating empathy with your client is critical at this point. Show them you understand their problem thoroughly.
Slide 3: The Solution
With the problem established, now it is time to show them your magic, your one-of-a-kind solution to the problem. You want your client to marvel at it. Use cases to demonstrate how your customer will be delighted with your solution.
When thinking about products, you ALWAYS start with your customers’ problems in mind. Focus on solving their burning problems with a mouthwatering table of contents.
Slide 4-6: Your Product / Solution
Explain exactly what your product or service is.
Keep the description of your product/service simple and straightforward.
Slide 7: Case Studies with testimonials / awards
Highlight your target customer profile. Include any case studies to show that your products/services have worked for existing customers. Ideally includes solicit testimonials from current users, and awards, publications featuring companies you’ve got.
Slide 8: Your Pricing Plan
List out your pricing plan/mechanism if the client uses your products/services
Slide 9: Your Team / Own Resume
Explain why you/your team are the right people to provide the products/ services. This slide should be simple. Show all the skills your team has and how they complement one another
Slide 10: Call to action / recap
Lastly you need to ask for / recap what you are after / offer. Make your ask incredibly clear.
Slide 11: Close
Lastly … This should include your logo and startup name, as well as your contact info (including all the contact info in social media) so potential clients can set up follow up meeting with you. Perhaps some quotes from the press or other influencers where they say good things about you/your company.
That’s it. Trying to do much more is not going to make your pitch more effective. It is merely going to increase the likelihood that you will not get through it. Details can be drawn out in the Q&A or during subsequent meetings.
Resume, Cover letter & Freelancer pitch deck toolkit
How do I write my winning resume, cover letter and freelancer self-pitch? How do I craft my story and structure the slides in my freelancer pitch deck that can help me land the job? How can I write every single bullet in my resume, every paragraph of my cover letter, and every slides of my freelancer pitch deck? We dedicated 6 step-by-step guides with tested examples, and templates of resume and freelancer pitch deck to help you writing your own WINNING job marketing materials.